Reebok and ICECREAM are reviving the Board Flip in Pale Cerulean, the same colorway that launched when the model debuted in 2006. The shoe drops July 2 at BBCICECREAM.com, with a wider retail launch on July 14.
The Board Flip emerged during ICECREAM’s early years, when the brand was developing its footwear presence alongside apparel. The silhouette reflects the mid-2000s aesthetic that defined the era. This return marks two decades since the original release, bringing back a piece of sneaker history from that period.
The Pale Cerulean makeup sits as the signature colorway of the Board Flip’s original run. By reissuing it now, Reebok and ICECREAM are tapping into the model’s heritage while giving collectors and fans a chance to own a shoe they may have missed the first time around. The release strategy, with an exclusive early window followed by broader availability, allows dedicated enthusiasts to access the shoe through ICECREAM’s direct channel before other retailers stock it.
For those familiar with the Board Flip from its 2006 debut, this reissue preserves the original aesthetic. The shoe carries the design language of its time, making it a period piece as much as a wearable sneaker. The Pale Cerulean color treatment provides a cool, understated tone that has aged well conceptually, fitting contemporary sneaker culture’s appreciation for vintage and archive releases.
Some links are affiliate links. Nothing added to your cart price, just a small finder's fee on our end.
Where To Buy
Affiliate links open each retailer’s live search, so they always resolve. We may earn a commission.
