This is where World Cup footwear and kit coverage lives, tournament by tournament. The 2026 men’s tournament is finished and the complete record is archived here. Brazil 2027 is next.
The 2026 record
Golden Boot: Kylian Mbappé of France, 10 goals in Nike. Then Lionel Messi 8, Erling Haaland 7, Jude Bellingham 7, Harry Kane 6.
Most goals scored in one kit maker: Nike, 111 of 308.
Read the full archive, every match and every goal.
The number that matters for anyone who cares about product: Nike put 111 goals on the board across 12 teams and adidas put up 100 across 14, but adidas finished on 108 points to Nike’s 102. Nike scored more. adidas won more. Puma took 68 goals and 60 points from 11 teams and finished third in both columns.
We tracked this live and got it wrong. The live tracker missed 16 penalties, which moved the Golden Boot and moved the kit standings. The 2026 archive is the corrected version, checked match by match against every final score.
Next: Brazil 2027
The FIFA Women’s World Cup runs June 24 to July 25, 2027, in Brazil. 32 teams, 64 matches, 8 host cities, with the Maracana in Rio de Janeiro the largest venue at just over 73,000. The draw is set for December 11, 2026, in Rio.
We are tracking it the way we should have tracked 2026. Goals, scorers and kit makers get pulled and stored from the first whistle, so the record exists while the tournament is happening and survives after it ends.
World Cup boots
Tournament boots were treated like sneaker launches in 2026, with adidas leaning on the 3D-printed CLIMACOOL and Puma bringing its NITRO running foam onto the pitch. The World Cup 2026 boots buyer’s guide covers what was on the pitch and what it cost, and the boots hub is where new tournament footwear lands.
World Cup kits
National-team jerseys have joined the same economy as sneakers: limited supply, loyalty-driven demand, and a resale market that wakes up the moment an official store sells out. Follow the shirts and the collaborations on the kits hub, and read the longer version in The National-Team Colorway Economy.
The culture
A home World Cup pulled football product out of the soccer aisle and into the rotation next to the Jordans. The longer pieces on what that did: