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World Cup

Jun 11 – Jul 19, 2026

WORLD CUP

USA · CANADA · MEXICO

48 nations. Every drop on the pitch and off it.

Air Jordan

J Balvin Teases Air Jordan 4 ‘Lemonade’ at World Cup Opening Ceremony

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Nike

Nike Tennis Classic Gets a Pink-and-Black Makeover for Club 58’s “La Mas Fina” Collection

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adidas

adidas Home of Soccer Turns Brooklyn Into the Center of the World Cup

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adidas

adidas 3D-Printed CLIMACOOL Gets an Early World Cup Look Before Its July 2 Launch

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Nike

Travis Scott and Nike Team Up on a Phantom 6 Low Cactus Jack Pack

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PUMA

Puma Brings Its NITRO Speed Tech to Football With the Ultra NITRO 7

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PUMA

KidSuper Puts a Brazil Makeover on Neymar Jr.’s PUMA Future 9

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From The Sneaker Newsletter

A Sneakerhead’s Guide to Watching the World Cup

Every brand on the pitch, and some off it. Every story worth following, in one read.

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Nike

Cristiano Ronaldo Gets an All-Gold Nike Mercurial Superfly to Mark a World Cup Record

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World Cup

The National-Team Colorway Economy: How World Cup Kits Trade Like Sneakers

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World Cup

Home-Soil Advantage: What a US World Cup Does to Sneaker Demand

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World Cup

Who Is Actually Winning Sneaker Culture in 2026 So Far

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World Cup

I Want Brasil: How Nike Went From Football Outsider to the Mercurial in Four Years

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Nike

Drake’s NOCTA Takes Canada in Nike’s Cryoshot World Cup Series

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On becausesneakers

Mayor Mamdani’s $50 New York City World Cup Jerseys

A city-made, hand-sewn jersey drop priced so no New Yorker gets shut out of the tournament.

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Nike

Slawn Paints the Striker 1979 for Nigeria in Nike’s Cryoshot Project

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Air Jordan

The Jumpman Lands on a World Cup Kit: Jordan Brand x Brazil and the Tiempo Maestro

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Nike

Nike Splits the Mercurial in Two: Vapor 17 and Superfly 11 Lead the ‘Breakout’ Collection

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New Balance

New Balance Launches the Furon v9 With Stone Island for the World Cup

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Mizuno

Mizuno’s ‘Prism White’ Morelia Neo Beta V Keeps Kangaroo Leather Alive

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Skechers

Skechers’ First World Cup: The ‘Sunset’ Pack, Razor 2 and SKX_2

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adidas

adidas Makes BMO Stadium the Los Angeles Home of the World Cup, Headlined by Peso Pluma

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BAPE

KidSuper and BAPE Team Up for SUPERBAPE CUP Collection Honoring 25 Years of the STA

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Nike

Travis Scott and Nike Football Link for Cactus Jack Total 90 Collection

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World Cup

Mayor Mamdani and Mazzi Sports Drop $50 New York City World Cup Jerseys

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adidas

Better Generation x adidas Predator Sala Grassroots Drops June 20

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Nike

Travis Scott Wears Nike Phantom 6 Indoor Sample at Miami Event

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Nike

Nike’s CryoShoot X2 Collection Drops This Week with World Cup Collabs

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Nike

PEACEMINUSONE x Nike Cryoshot CTR360 Maestri II

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Nike

Patta x Nike Cryoshot Drops for the KNVB

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World Cup

6 Reasons Sneakerheads Should Watch the World Cup

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adidas

adidas Opens the World Cup With a Football-Meets-Culture Spectacle in Mexico City

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Nike

Nike CryoShot Virgil Abloh Archives Releases June 16 on SNKRS

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BAPE

KidSuper and BAPE Team Up for SUPERBAPE CUP, Honoring 25 Years of the STA

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adidas

adidas and Sole Play Drop Press Play Predator Sala

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adidas

adidas Brings Climacool System to World Cup with Recovery-Focused Overshoe

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Nike

Cactus Jack x Nike T90 Collection Drops June 11

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Nike

Nike SB Air Max 95 Club SB Drops for World Cup

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Nike

Nike Air Max Joga Bonita R9 Combines Classic Boot with ’95 Tooling

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Heritage Drop

The 1994 Reissues

The last time the Cup came to North America, adidas owned the look. For 2026 they pulled the archive back off the shelf.

adidas Trionda match ball
Official Match Ball

adidas Trionda

Tri-onda: three waves for three host nations. Red, green and blue panels meet in a triangle, with a star for the USA, a maple leaf for Canada and an eagle for Mexico. The 15th straight adidas World Cup ball.


More on World Cup 2026

The 2026 FIFA World Cup is the biggest the sport has ever staged, and for the first time in a generation it is happening on home soil, with the United States hosting the bulk of a 48-team tournament alongside Canada and Mexico. The last men’s World Cup on US ground, in 1994, is the event that convinced Nike to take football seriously and led to the Mercurial. More than thirty years later, every major brand is treating the tournament as a sneaker moment, and this is where we track all of it: the World Cup 2026 boots, the national-team kits, and the culture crossing over into sneakers.

This page is our home for World Cup 2026 footwear coverage. Use it as a map: jump into the boots dropping this summer, the kits people are wearing like fits, and the bigger stories about what a home World Cup is doing to sneaker culture.

World Cup Boots

Tournament boots are being treated like hyped sneaker drops, with limited colorways, collaboration lists, and release windows timed to the group stage. adidas, Nike, and Puma are all launching flagship silhouettes for the summer, from adidas’ 3D-printed experiments to Nike’s Cryoshot collaborations and Puma bringing its NITRO running foam onto the pitch. Track every boot on the pitch on our World Cup Boots hub.

World Cup Kits

National-team jerseys have quietly joined the same economy as sneakers: limited supply, loyalty-driven demand, and a resale market that wakes up the moment an official store sells out. The kits are selling out and the colorways are being traded like grails. Follow the shirts, the collaborations, and the standouts on our World Cup Kits hub, and read the deeper story in The National-Team Colorway Economy.

The Culture

A home World Cup does something specific to American sneaker culture: it pulls football product out of the soccer aisle and into the rotation next to the Jordans. We go deep on what that means in our longform coverage:

Latest World Cup Coverage

New boots, kits, sightings, and collaborations are landing throughout the tournament. Recent stories include the adidas 3D-Printed CLIMACOOL and the adidas Home of Soccer takeover in Brooklyn, and we add to this coverage as the tournament unfolds.

Bookmark this page and check back through the final. If a shoe, a boot, or a kit matters this summer, it will be here.

Shopping for boots yourself? Our World Cup 2026 boots buyer’s guide breaks down how to choose by position, surface, fit, and budget, with the Nike, adidas, Puma, and Skechers models the tournament’s top scorers are actually wearing.