The Air Jordan 1 Retro Low OG Laser puts Jordan Brand’s etched-graphic program on the silhouette that started everything, and it does it in an all-over print treatment rather than a small accent.
The Air Jordan 1 has been the brand’s default canvas since 1985, and the low OG cut has become the version Jordan uses to test ideas at volume. This pair runs a black base across the toebox, heel, tongue, and Swoosh, then covers the rest of the upper in grey laser detailing set against the black leather. Etched 23s, Jordan script, Swooshes, and other brand graphics fill the panels. A red Wings logo on the heel tab matches the red tongue label.
That signals Jordan is treating laser as a season-long program rather than a one-off pack. Running the same etched language from the 4 to the 3 and now down to the 1 Low OG gives retailers a story to merchandise and gives buyers an entry price into a look that costs a lot more on the higher models. A grade school version has also been listed at $120 under style code IV7010-001, which is the clearest sign yet that this is meant for scale, not scarcity.
Release details: $165, releasing August 22, 2026. Style code IV6750-001, colorway Black/University Red-Palomino-Summit White.
Where to buy: Nike SNKRS and select Jordan Brand retailers, in-store and online.
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