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August 22, 2026 • Air Jordan · By

Awake NY x Air Jordan 6 Retro Bubblegum Release Date, Price, and Where to Buy

Awake NY x Air Jordan 6 Retro Bubblegum, style code IQ5706-600

Awake NY closes out its Air Jordan 6 project with the pink pair, listed as Bubblegum and carried on Jordan’s own product pages as Playful Pink. It is the second half of a two-colorway collaboration, following the navy version.

Angelo Baque’s Brooklyn label has been in the Jordan Brand orbit for years, starting with the Jordan Air Ship and running through a well-received Air Jordan 5 pack last year that included the Pink Ice colorway. That shoe landed on plenty of year-end lists, so returning to a pink palette on the AJ6 is not a coincidence. The upper is split, with lighter pinks on the front half and hotter shades on the heel and collar. A semi-translucent pink midfoot cage carries the Awake baroque A logo. Infrared 23 hits land on the lace lock, heel spoiler, and the Nike Air text, sitting over a black midsole.

To me that signals Awake understands the value of a signature. Most collaborators chase a new idea every time out. Baque has effectively claimed pink inside Jordan Brand, and doing it again on the 6 in the model’s 35th anniversary year turns a colorway into a running body of work. That is a harder thing to build than a single hit.

Release details: $230, releasing August 24, 2026. Style code IQ5706-600, colorway Playful Pink/Infrared 23-Shy Pink-Arctic Pink.

Where to buy: Awake NY, Nike SNKRS, and select Jordan Brand retailers.

More Air Jordan coverage.

Written by
The Sneakers Team
The team behind Nick Engvall's becausesneakers, The Sneaker Newsletter, and Sneaker History. We track what's new, what's coming, and what's available right now across sneaker culture.
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