OG Anunoby just delivered one of the signature performances of the 2026 NBA Finals, dropping 33 points and hitting the game-winner, all while laced up in Skechers.
It is a milestone moment for a brand that has spent the last few years quietly building a basketball roster, and there may be no better advertisement than a Finals game-winner on national television. Anunoby has become the face of Skechers Basketball, and nights like this are exactly why the brand bet on him.
Photo: Getty
Written by
Nick Engvall
Nick Engvall is an independent creator and author with more than two decades in sneaker and automotive culture. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee #9 at StockX, and served as Sr. Director at Stadium Goods. He hosts the Sneaker History podcast (600K+ downloads) and his first book, Small Luxuries: Sneakers, releases October 2026 from Motorbooks. He founded becausesneakers and is based in Monterey, California.
