Nike spun Jordan into its own brand in 1997, twelve years after the first Air Jordan. Jordan Brand coverage on becausesneakers, spanning signature models, team lines, and brand news.
Jordan Brand Releases
The latest Jordan Brand sneaker releases, with release dates, prices, style codes, and where to buy every pair. Updated daily as new drops are announced.
Luka Dončić linked up with Jordan Brand for a summer European tour featuring youth basketball events, store appearances, and fan meet-ups across three cities.
