adidas and CNCPTS are teaming up on a three-colorway release of the Japan Lux, arriving in Shadow Red, Cream White, and Core Black. The drop lands Friday, June 12 at 10am online and in stores at CNCPTS, with each colorway priced at $130.
adidas is one of the longest-running names in athletic footwear, founded in Germany and built on a foundation of running, training, and court performance. The brand has spent decades drawing from its own archive, revisiting silhouettes that defined different eras of sport and street style and updating them for a modern audience. That process of looking back while moving forward is exactly where the Japan Lux sits.
The Japan Lux is rooted in adidas running heritage, shaped by archival silhouettes with a clean, streamlined profile. It carries the design language of classic adidas runners while updating the construction and fit for contemporary wear. The model sits comfortably in the space between performance history and everyday style, which makes it a natural fit for a collaboration that leans into aesthetics as much as athletics.
CNCPTS, the Boston-based retailer known for thoughtful collaborations and a sharp editorial eye, has been a consistent presence in the premium sneaker market for years. The shop has built a reputation for working with major brands on releases that feel considered rather than rushed, and this Japan Lux project continues that approach. Rather than a single statement colorway, CNCPTS brings three options across a warm red, a clean neutral, and a deep black, covering a wide range of wear preferences at the same entry price.
The campaign behind the collection features Melisa Valdez, Ariana Cunha, and Terlande Louissaint. CNCPTS describes the energy of the project as elegant and lighthearted, and the three campaign figures bring that tone to life in a way that centers ease and composure over spectacle.
All three colorways, Shadow Red, Cream White, and Core Black, drop together on Friday, June 12 at 10am at CNCPTS both online and in stores. Each pair is priced at $130. If this release catches your eye, it is worth exploring more of adidas’s archival-inspired running line to see what else the brand has revisited from its own history.
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Source: Cncpts
