For the first time in the history of either institution, the Jumpman is going on a national team’s World Cup kit. Jordan Brand and the Brazilian Football Confederation announced a partnership that puts the Jumpman logo on Brazil’s away kit for the 2026 tournament. When Brazil play in white this summer, that is what you are looking at on the chest.
This is a genuine first. Jordan Brand has lived in football-adjacent spaces for years through its PSG relationship and a string of limited footwear drops, but putting the Jumpman on a World Cup national team kit is a different order of commitment. Brazil is not a small placement. It is the most decorated nation in the tournament’s history and arguably the most stylistically beloved.
Alongside the kit came the Jordan Tiempo Maestro, the first Tiempo football boot to carry full Jordan Brand DNA. It arrives with elephant print detailing, an Infrared 23 colorway, and the Jumpman on the tongue, with design cues pulled from the Air Jordan 3 and the Air Jordan 6. A futsal Tiempo Gato joined the range, and Estêvão of Brazil will wear the Maestro during the tournament.
The pairing of a sneaker icon’s design language with one of football’s foundational boots is the entire story. The Tiempo is Nike’s heritage leather boot, the one built for touch and control, and dressing it in Jordan 3 elephant print and Infrared is the cleanest possible expression of what happens when basketball’s most powerful brand steps onto the pitch.
Brazil come into the tournament chasing a record-extending title, and the white away kit will be one of the most photographed objects of the summer. For anyone who grew up on both Jordans and Seleção football, this is the crossover that hits hardest.
