PUMA and designer Salehe Bembury have unveiled a new collection that translates international football into wearable design. The centerpiece is the Velum 1 Akita, a sneaker that bridges the gap between sport and statement style through technical innovation and visual flair.
The Velum 1 Akita showcases PUMA‘s NITROFOAM cushioning technology underfoot, paired with a UV-reactive finish that transforms in sunlight. This dual approach merges performance function with an eye-catching aesthetic that shifts and responds to light conditions. The shoe draws inspiration from the federations and kits competing at football’s biggest stages, filtered through Bembury’s design DNA.
Beyond the shoe itself, the broader collection includes reinterpreted football kits, travel wear, and goalkeeper kits that lean into Bembury’s signature visual language. Each piece treats these classic football staples as vehicles for statement design, maintaining the collaborative spirit of celebrating football as a universal language.
The PUMA x Salehe Bembury collection, including the Velum 1 Akita, is available now at FEATURE, both online and in-store.
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Source: Feature
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