The Reebok Board Flip is returning in its original Pale Cerulean colorway, and this reissue marks roughly 20 years since the silhouette first appeared as part of a collaboration between Reebok and ICECREAM.
ICECREAM is the streetwear brand co-founded by Pharrell Williams and Nigo, launched in the early 2000s as a sister label to Billionaire Boys Club. The brand built its identity around bold graphics, playful branding, and a deep connection to the music and skate scenes of that era. During the mid-2000s, ICECREAM expanded its footwear offerings through its partnership with Reebok, producing a series of collaborative silhouettes that carried the brand’s irreverent, pop-inflected design sensibility.
The Board Flip was one of those silhouettes. It arrived in 2006, during a period when Reebok was actively working with cultural figures and emerging streetwear labels to diversify its footwear lineup. The shoe reflects the aesthetic priorities of that moment, blending casual construction with the kind of clean, low-key colorblocking that streetwear-adjacent sneaker culture favored at the time. Pale Cerulean served as the signature colorway for the Board Flip’s original run, giving the shoe a cool, muted tone that sat apart from the louder palettes common in that era.
Two decades later, Reebok and ICECREAM are bringing that exact makeup back. The reissue preserves the original design language, making it both a wearable sneaker and a direct reference to the mid-2000s moment that produced it. For collectors who missed the Board Flip the first time, or who simply want a piece of that archive, this release offers a clean entry point. The rollout follows a two-phase structure, with ICECREAM’s own channel getting first access before the shoe moves to broader retail.
The Reebok Board Flip in Pale Cerulean drops July 2 exclusively at BBCICECREAM.com, followed by a wider retail launch on July 14. No price has been confirmed in available details. If this release has you interested in more from either brand, it is worth exploring the rest of the Reebok x ICECREAM catalog or other Reebok archive reissues.
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Source: Sneaker Bar Detroit
