Billionaire Boys Club’s Reebok partnership has run on a single shoe for almost a year. The Board Flip came back in October 2025 and has cycled through Watermelon, Pink Lemonade, a Don Toliver pair and a blue makeup since. The Club C 85 arriving September 25 is the first time the two have gone anywhere else, and the move is a straight swap of vocabulary. Skate shoe out, tennis shoe in, and the astronaut relocated to the bottom of the shoe where you only see it with the pair off your feet.
The Club C 85 is a 1985 tennis shoe and the name means what it says. Club, as in tennis club. Reebok built it for the fitness boom rather than for competition, in the soft full-grain leather the brand was known for at the time, and then it did something unusual with the model. Where the Classic Leather and the Workout have been revised and re-proportioned repeatedly over the years, the Club C has stayed close to its original shape.
That stability is why it became Reebok‘s collaboration shoe. JJJJound, Dime, Adsum and now Billionaire Boys Club have all used it the way other brands use a plain leather tennis silhouette, as a blank with enough history that the collaborator’s material choices become the entire story. Reebok marked the model’s fortieth anniversary in February 2025 with a Club C 85 Vintage edition carrying an embossed 85 on the heel. No designer has ever been publicly credited for the original, which is true of most Reebok product from that era and worth naming rather than papering over.
BBC’s own product copy names the reference directly. The upper takes its cue from the craters of the moon, in a grey ostrich-textured leather, with the perforations at the toe arranged to read as a pocked surface rather than as ventilation. Underneath sits a translucent lilac ice sole with lunar imagery molded into it, and in the tread stands the Standing Astronaut, the oldest piece of iconography the label has. The Flying B monogram goes on a moon-graphic insole. The tongue carries a woven Mantra label, which on BBC product means the line about wealth being of the heart and mind rather than the pocket. Chrome-finished debossing handles the co-branding, subtle enough that from three feet away this is a plain grey Club C. Each pair ships with both grey and purple laces.
Reebok’s campaign photography makes the point the product will not. Two pairs are shot soles-up against a starfield with a small illustrated rocket crossing the frame, because the purple outsole is the only part of this shoe carrying any of the idea. Everything above the midsole is restraint.
The two brands have been here before and it did not hold the first time. Reebok licensed Ice Cream footwear under its Rbk line at the end of 2003, the two sides terminated the arrangement in January 2005, and Reebok kept selling the product into that summer. Trade coverage at the time described the split as mutual. The shoes themselves, the Flavour and later the Board Flip, are remembered a good deal better than the business was.
The 2019 restart at ComplexCon was a five-shoe pack that came and went. This run is different because it has been sustained. Four Board Flip drops across eleven months, a Reebok newsroom release behind the relaunch, and now a second silhouette adds up to a partnership being built rather than a nostalgia raid. Reebok’s Mubi Ali, a senior product marketing manager, described the Club C to media as a new chapter and the first expansion beyond the Board Flip. Whether it holds depends on whether a Club C sells without an Ice Cream cone on it, which is a question this partnership has not had to answer before.
Price is where this gets messy. Reebok.com lists the pair at $120, and the Product schema on that same page returns 120.00 USD. Billionaire Boys Club’s own store listed the identical style code at $150 for its September 18 early drop, and Lapstone & Hammer, The Source, Sneaker Bar Detroit and House of Heat all use $150 as well. Two brand-owned sites disagree, which may mean the two doors are simply charging differently, or may mean one of them is wrong. Either way the US retail is unsettled until release day, and $120 is the figure Reebok is currently attaching to the pair it is selling on the 25th. For scale in either direction, the in-line men’s Club C 85 is $85 on Reebok.com right now, and the fortieth anniversary Vintage edition was $120.
The Billionaire Boys Club x Reebok Club C 85 releases September 25 on Reebok.com and at select retailers, following a September 18 early drop on BBC’s own store that has already sold out in every size. Style code is 100285332, in Grey/Grey. Lapstone & Hammer has it listed for a 10 AM first-come release, and Footpatrol is carrying it in the UK. For context on how this partnership has traded, see our coverage of the ICECREAM Board Flip run.
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