JJJJound x New Balance 1890 Pack Drops June 25

JJJJound and New Balance are releasing a collaborative 1890 pack on June 25 at 9 AM EST through JJJJound.com. The collection arrives in two colorways: White/Grey and Black.

The White/Grey iteration leans into vintage aesthetics with light uppers and grey overlays accented by small yellow touches. This colorway channels a retro collegiate feel, drawing from the aesthetic heritage that New Balance has cultivated across its runner lineups. The Black option provides a more understated alternative within the pack.

The 1890 sits within New Balance’s lineage of heritage running silhouettes. As a model rooted in the brand’s sneaker archives, it represents the kind of classic construction and proportions that have made New Balance runners appealing to both performance-minded and style-focused audiences over decades. The shoe’s simple lines and functional tooling make it a suitable canvas for collaborative reinterpretations.

JJJJound, the Montreal-based creative collective led by Justin Saunders, has built a reputation for thoughtful sneaker collaborations and curation. The label approaches each project with attention to detail and colorway selection, often prioritizing understated palettes and vintage-inspired aesthetics. Previous Jjjjound projects have explored similar territory, mixing heritage models with refined color stories that appeal to collectors seeking alternatives to louder, trend-driven releases.

This pairing makes sense given both entities’ shared appreciation for subtle design and functional footwear. New Balance has increasingly leaned into collaborative projects with independent designers and curators, recognizing how such partnerships bring fresh perspectives to classic silhouettes while reaching audiences invested in deliberate design choices.

The 1890 pack releases June 25 at 9 AM EST exclusively at JJJJound.com.