As the 2026 World Cup kicks off across the United States, Canada and Mexico, New York City’s mayor is getting in the game with a jersey built for the five boroughs. In an exclusive with GQ, Mayor Zohran Mamdani revealed a trio of NYC-inspired soccer shirts priced so that, in his words, nobody gets priced out of cheering for their city.
Designed by Arsh Raziuddin and produced with Mazzi Sports, a family-owned apparel studio in Brooklyn, the jerseys carry the same retro graphic language as the city’s charming World Cup campaign. A soccer-ball Big Apple sits over the heart, a lone pigeon perches opposite it, “NEW YORK CITY” runs across the chest, and “26” lands on the back.
There are three color combos to choose from: a clean black and white, a taxi-cab yellow and black, and a blue with an orange-leaning red that doubles for the Knicks, the Mets or the USMNT depending on the night.
The run is capped at 1,500 pieces, 500 of each colorway, all made by hand at Mazzi’s Bedford-Stuyvesant factory. They sell at cost for roughly $50, about a third of the price of an authentic adidas or Nike World Cup kit, and they are available in person only, starting at 9 a.m. on Friday, June 12, at the NYC City Store’s One Centre Street location.
“We are offering New Yorkers an affordable jersey made for New Yorkers, by New Yorkers,” Mamdani told GQ, thanking Mazzi for helping keep city pride within reach.
Mazzi was founded by Alexander Campaz, who began making jerseys in Colombia in the 1970s before emigrating to New York in 1983. The shop moved from Queens to Manhattan to East New York before settling in Bed-Stuy, and during the pandemic it pivoted to producing roughly 20,000 medical gowns a week. Many of those same hands worked on the mayor’s jerseys.
The jersey is one piece of a wider city effort to make the tournament accessible, alongside 1,000 discounted MetLife Stadium tickets and free watch parties across the five boroughs for what is shaping up to be the most expensive World Cup in history.
It is a rare drop where the story is the city itself, made for New Yorkers by New Yorkers and priced to match. Read the full exclusive at GQ.
