Nike Air Max Joga Bonito Neon Release Date, Price, and Where to Buy

Nike is reviving one of its most beloved soccer marketing lines with an Air Max Joga Bonito Neon. For anyone who was around for the original Joga Bonito era, the name carries weight, and dropping it on an Air Max during a World Cup summer is a deliberate pull on that nostalgia.

The timing is the story. With the tournament dominating the sneaker and soccer conversation, Nike leaning back into Joga Bonito is a smart way to connect its lifestyle Air Max business to the moment on the pitch. The neon finish keeps it loud enough to stand out in a crowded release calendar.

Release details

The Nike Air Max Joga Bonito Neon releases July 30, 2026 with a retail price of $180. The style code is IO1753-003.

Where to buy

Look for the Air Max Joga Bonito Neon at Nike and select retailers as the World Cup run continues.

Read next: The complete 2026 World Cup archive, every match, every goal, and the kit and boot each one was scored in.

Written by

The Sneakers Team

The Sneakers Team is the editorial desk behind becausesneakers, founded and edited by Nick Engvall. Nick has spent more than two decades in the sneaker industry. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, and his first book, Small Luxuries: Sneakers, arrives in October 2026 from Motorbooks. Release details on this site are checked against the brand's own product information before publication, and anything we cannot confirm is labelled rather than stated.

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