Nike Atelier is bringing the Merc Premium to retail in July 2026, a hybrid sneaker created alongside a custom collection for French soccer player Désiré Doué. The shoe carries a $450 price tag, though Nike has not yet confirmed a specific release date or retailer.
The Merc Premium represents Nike’s Atelier program expanding beyond its athlete-focused origins into broader retail availability. Atelier has long served as a space for Nike to collaborate with athletes on bespoke footwear and apparel projects, and this release marks a shift toward making one of those designs accessible to consumers.
Full retail details, including the exact July 2026 release date and where the Merc Premium will be sold, are expected to be announced by Nike in the coming months.
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