Drake’s NOCTA Takes Canada in Nike’s Cryoshot World Cup Series

The Nike Cryoshot, designed by NOCTA for the Canada entry in Nike‘s X2 World Cup series, is one of the most distinctive football-to-lifestyle conversions Nike has built in recent memory. It lands as part of a seven-collaborator project tied to the 2026 World Cup, co-hosted by Canada, the United States, and Mexico, and it pairs the host nation with one of the most commercially visible labels in Nike’s current roster.

Nike has been the dominant force in football footwear for decades, outfitting national teams and individual players across every major tournament. The brand’s archive of football boots stretches back generations, covering everything from early leather cleats to the lightweight synthetic designs of the modern game. That archive is exactly what the Cryoshot concept draws from. Rather than designing a new lifestyle shoe from scratch, Nike pulled historic boots from its vault, kept the original stud cluster intact, and used injection molding to encase the sole inside a clear TPU unit. The studs remain visible through the outsole, sealed in place, and the boot becomes something you can actually wear on pavement. It is a preservation project and a wearable shoe at the same time.

NOCTA is Drake’s label, launched in partnership with Nike, and it has built a track record of moving apparel and footwear at scale since it arrived. The label sits at the crossover of music, streetwear, and sport, and its audience is large and attentive. Handing the Canada collaboration to NOCTA for a World Cup being played on Canadian soil is a deliberate choice. It connects the tournament to one of the most commercially powerful partnerships Nike currently holds, and it gives the Canada entry a cultural profile that extends well beyond the pitch.

The full X2 roster assigns seven federations to seven collaborators. Palace takes England, Patta takes the Netherlands, Jacquemus takes France, PEACEMINUSONE takes South Korea, Slawn takes Nigeria, and the Virgil Abloh Archive takes the United States. Each pairing pulls from a different era of Nike football history and includes apparel alongside the shoe. Canada, a young and improving side heading into their first home World Cup in the modern era, gets NOCTA, a label whose reach matches the scale of the moment.

Release details including price and on-sale date have not been confirmed in available information. When Nike and NOCTA announce the Cryoshot Canada drop, expect it to be available through Nike and likely through NOCTA’s own channels. If the Cryoshot has your attention, the rest of the X2 series is worth watching closely, and Nike’s broader football-to-lifestyle catalog offers plenty of comparable territory to explore.

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The Sneakers Team

The Sneakers Team is the editorial desk behind becausesneakers, founded and edited by Nick Engvall. Nick has spent more than two decades in the sneaker industry. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, and his first book, Small Luxuries: Sneakers, arrives in October 2026 from Motorbooks. Release details on this site are checked against the brand's own product information before publication, and anything we cannot confirm is labelled rather than stated.

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