Jordan Brand and the Tatum 4 silhouette are at the center of a custom PE that WNBA guard Rhyne Howard debuted during an Atlanta Dream game against the New York Liberty. The shoe leans on a purple and teal color palette, and every color choice carries a specific meaning personal to Howard. This is not a retail release, but it is the kind of player exclusive that gets attention for the story it tells.
Jordan Brand launched in 1985 as a sub-label of Nike built around Michael Jordan, and it has grown into one of the most recognized names in basketball footwear. The brand has expanded far beyond its original roster, signing athletes across sports and skill levels, including players in the WNBA. The Tatum 4 is the fourth signature shoe for Boston Celtics forward Jayson Tatum, a line known for modern basketball performance construction and bold colorways. Player exclusives built on that silhouette give other athletes a proven performance base to work from while adding a visual layer that is entirely their own.
Rhyne Howard plays guard for the Atlanta Dream and wore this custom Tatum 4 PE during a regular-season matchup. The purple running through the shoe serves a dual purpose, representing lupus awareness and paying tribute to one of her closest friends. Teal fills out the rest of the palette as a tribute to her grandmother. Together the two colors turn the shoe into something more than a uniform accessory. Player exclusives like this one are typically one-off builds created for in-game wear and do not reach retail shelves in the traditional sense. When they do become available to the public, it is usually through a charity auction or a limited drop connected directly to the athlete or a cause they support.
This Jordan Tatum 4 PE worn by Rhyne Howard is not available for purchase through standard retail channels, and no price or release date has been announced. Fans who want a chance at the shoe or something tied to it should follow Howard’s official social media accounts and watch for Atlanta Dream announcements in case an auction or special release is organized. If this colorway has you interested in the broader Tatum 4 lineup, it is worth keeping an eye on Jordan Brand’s latest drops from that signature series.
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Source: Sneaker Bar Detroit
