The Salehe Bembury x PUMA Velum SB Nitro is a collaborative release bringing together one of sneaker culture’s most recognizable independent designers and one of sportswear’s longest-standing brands. The shoe lands as a statement piece that sits somewhere between a performance runner and a lifestyle sneaker, built on PUMA‘s Nitro foam midsole technology and dressed in an upper defined by fluid lines, layered textures, and a sculptural silhouette.
PUMA has been part of the global athletic footwear conversation since its founding in Germany in 1948, making it one of the oldest sports brands still producing performance and lifestyle product today. The brand has a long history of crossing between sport and culture, and its Nitro foam platform, a nitrogen-infused midsole engineered for lightweight cushioning and energy return, represents one of its more technically ambitious pushes in recent years. The Velum sits within that Nitro ecosystem, using the performance base as a foundation while leaning into design-forward construction that appeals as much to collectors as to runners.
Salehe Bembury built his reputation working across some of the biggest names in fashion and footwear before stepping out as a solo collaborator. His approach consistently leans on organic shapes, natural references, and a sculptural sensibility that treats a sneaker as a three-dimensional object rather than just a functional product. His collaborations tend to generate significant collector attention because of how distinctly his design language reads on the finished shoe, and the Velum is a clear extension of that approach. The fluid form and layered build here feel consistent with the kind of work he has become known for across multiple silhouettes and brand partnerships.
To bring the Salehe Bembury x PUMA Velum SB Nitro into a real-world context, CNCPTS worked with three New York creatives, cozyraf, 1saacallen, and brooklynsrevival, to style the shoe across performance, lifestyle, and personal expression. That campaign reflects how broadly the Velum can work beyond a single dedicated use case. The PUMA Velum SB Nitro releases Saturday, February 7 at 10 am EST, exclusively through cncpts.com and at CNCPTS retail locations. No price was listed in the original release details. If you want to keep digging, check out more from the PUMA Nitro platform or explore what else Salehe Bembury has coming.
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Source: Cncpts
