The Salehe Bembury x PUMA Velum SB Nitro releases Saturday, February 7 at 10 am EST. You can buy it on cncpts.com and at CNCPTS stores.
This collaboration sits between performance and lifestyle. The Velum uses PUMA’s Nitro foam technology, a nitrogen-infused midsole built for lightweight responsiveness and energy return. The upper combines organic form with technical innovation through fluid lines, layered textures, and a sculptural build.
To show how the shoe works in real life, CNCPTS brought in three New York creatives to style the Velum their own way: cozyraf, 1saacallen, and brooklynsrevival. Each demonstrates the shoe’s range across performance, lifestyle, and personal expression. The collaboration reinforces that the Velum moves past dedicated use cases and into everyday culture.
The shoe is made for forward thinkers who see motion as both utility and art. Whether on the road or off, the Velum bridges function and style without compromise.
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