SpaceX went public, and employees at the event wore custom Nike Tennis Classic shoes branded with the SpaceX logo. The shoes featured a dark green upper with white soles and heel counters, paired with a white SpaceX logo printed on the heel.
The Tennis Classic is a basic Nike silhouette that has been in the brand’s roster for years, typically available through mall retailers and Nike outlet shops. Using it as a base for corporate merchandise aligns with a long tradition of companies outfitting staff in branded gear. Delta Airlines previously commissioned custom Air Force 1s for employees through Nike, demonstrating that the Swoosh does occasionally work on corporate partnerships.
What makes the SpaceX Tennis Classic notable is how rarely Nike produces custom shoes for corporations outside of its own athlete roster. The shoes appear to have been commissioned specifically by SpaceX, though details about the manufacturing process and execution remain unclear. Nike has not publicly confirmed involvement in the project, and the brand is unlikely to comment on custom corporate orders. The shoes represent a standard corporate merchandising move, though the scale and visibility of an IPO event gave them more attention than typical company swag.
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Source: Justfreshkicks
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