Nike celebrated Seoul’s Seongsu District, the South Korean capital’s emerging creative neighborhood, with a city-inspired Air Max 95 colorway that dropped in February 2026. Seongsu’s transformation from an industrial area into a hub for artists, designers, and independent culture made it a natural fit for a shoe with the Air Max 95’s own comeback narrative.
The colorway reflected the district’s visual energy through material choices and tonal combinations drawn from the neighborhood’s architectural and artistic character. It was part of a broader Air Max 95 series that had the shoe performing at a level not seen since its 1990s peak.
The Nike Air Max 95 Seongsu retailed at $170 and released February 19, 2026 through Nike and select Korean and global retailers.
