The Reebok x Ice Cream Board Flip came back on May 1, 2026 in “Pink Lemonade” and “Watermelon,” and the return is a longer story than the shoes are. Both pairs are $150. Both are gone, marked closed on Billionaire Boys Club’s own page, with a single European size left on Reebok’s site. This post carried no style codes, no price and a release date recorded only as “2026-05,” so all of that is settled below, including one style code the aggregators have wrong.
The codes first. Pink Lemonade is 100267090 and Watermelon is 100268281, both confirmed in Reebok’s own product data. Sneaker Bar Detroit and JustFreshKicks both publish 100271140 for the Watermelon pair. That code returns nothing in Reebok’s catalog and Reebok’s live Watermelon product carries 100268281, so the two appear to be working from one bad source. The colorway names are the brand’s own rather than nicknames, and Reebok’s color descriptors read Red, Pink and Yellow for the first pair, Watermelon and Pink for the second. Watermelon is an archive name being reissued, alongside Banana Split and Cotton Candy from the original mid-2000s run, while Pink Lemonade is new writing inside the same confectionery convention.
The Board Flip arrived in 2005, and Reebok credits it to Pharrell Williams and NIGO rather than to its own design office. That is the right way round. Ice Cream was the footwear and skate sublabel of Billionaire Boys Club, which Williams founded with NIGO in 2003, and Reebok was the licensee building Ice Cream’s shoes rather than a brand lending out a silhouette it owned. No source names an individual designer of the Board Flip, so none is named here. What the original had, per Footwear News, was a T-toe overlay, a fat tongue, a striped midsole and Cones and Bones branding. What it had beyond the shoe was a real skate program. NIGO built the Ice Cream team with skate-industry figure Nino Scalia, and it ran Terry Kennedy, Jacob Wilder, Kevin Brooker, Cato Williams and Jimmy Gorecki.
Now the part that reframes the word “returns,” because the original Reebok partnership was not a long run that quietly faded. It launched in December 2003 under Reebok’s Rbk sub-brand, and Williams and Reebok terminated the licensing deal in January 2005, roughly thirteen months in, with Reebok selling through remaining stock until June 30, 2005. Reebok’s own marketing chief gave the reason at the time as the design and distribution fit not being there. Scalia’s version, from the founders’ side, is that Reebok structurally was not ready for it and did not take the skate side seriously. Reebok and Billionaire Boys Club both date the Board Flip to 2005, and that January 2005 termination sits awkwardly against it, a tension neither side resolves. What is clear either way is that the Reebok era of this shoe was brief, and this reissue repairs a partnership that barely got started rather than resuming one that ran for years.
The gap is 21 years, not 20. A sibling post on this site frames a Board Flip return as coming after 20 years, and that number fits the ComplexCon Las Vegas reissue of October 25, 2025, a 500-pair run in the archive colorways Blue Raspberry and Juicy Pink. Counting from 2005 to a May 2026 release gives 21.
On the shoes themselves, Reebok’s own line copy gives a premium leather upper with perforated paneling, suede eyestays, a textured rubber toe cap, a skate-ready tread outsole and the Cones and Bones logo embroidered into the upper, plus two sets of laces and collaborative packaging. Footwear News adds the per-pair detail: Pink Lemonade is a perforated leather base with red suede and a burgundy heel, Watermelon is suede-forward on a perforated green base with a pink eyestay. The product photography bears out the shape of both, a low flat skate profile with toe and heel wrapped in a contrasting overlay and a small Cones and Bones mark on the heel panel. One detail belongs in 2005 and not here. The striped midsole is documented on the original, not on these two.
$150 a pair, and there is no general-release Board Flip to price that against. The model exists only as a Reebok and Ice Cream collaboration, so the useful comparison is internal, and the whole current run holds at $150. That covers the Don Toliver “Banana Split” from November 2025 and the Pale Cerulean that debuted at Paris Fashion Week on June 24, 2026 and reached retail on July 14, style 100282065. Price consistency across four drops in nine months is the tell that this is a program rather than a nostalgia one-off.
The other reason to read it that way is who owns Reebok now. Authentic Brands Group completed its purchase from adidas on March 1, 2022, and the operating structure around the brand has been rebuilt since, with Galaxy Universal and Batra Group brought in to lead Reebok in February 2025, Slam Jam engaged in June 2025 for North America and Europe, and a European headquarters opened in London that October. Reissuing the shoe Reebok walked away from in 2005 is a legible move for a brand rebuilding on archive credibility, and it explains the timing better than any anniversary does.
Released May 1, 2026 through Billionaire Boys Club and its US flagship stores, then May 6 globally on Reebok’s site. Pink Lemonade, style 100267090, and Watermelon, style 100268281, both $150, both sold out. Check Reebok’s Ice Cream collection and Billionaire Boys Club’s Board Flip hub for whatever colorway is current. More on the model in our Board Flip hub, the Pale Cerulean that followed, and the rest of our Reebok coverage.
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Source: Kickingit
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