adidas Samba Wears Coca-Cola’s Allover Print, at a Collab Price

The adidas Samba OG in an allover Coca-Cola print released on June 6, 2026, and this page has been live since late June with no release date on it, which left a shoe already on shelves reading like a preview. It is still in stock on adidas.com. The price was wrong too, and the wrong number carried a wrong argument with it.

Start with the money, because it was this post’s weakest claim. The old copy said the shoe is priced at $110, and that $110 put it “in line with standard Samba retail pricing despite the collaborative nature of the release.” Both halves fail. adidas lists KH6893 at $130. The $110 belongs to the white Samba OG in the same Coca-Cola collection, a different shoe on a different style code, which is the likeliest source of the error. A standard Samba OG runs $100 to $120 on adidas’ own site, with the core white pair at $100, so $130 is a collaboration premium of $10 to $30 rather than parity. Coca-Cola’s own store sells the identical pair at $130 and flags it as ineligible for discounts.

The Samba’s origin is the other thing this page stated too confidently. It said the model “dates back to 1950, when adidas introduced it as an indoor soccer shoe designed to perform on hard, slippery surfaces.” adidas cannot keep its own story straight on the year. The company’s heritage blog and its corporate history page both say 1950, describing a shoe for icy and snowy pitches with an outsole carrying three cut-out suction cups. adidas’ European Samba landing page says 1949, then says “born on an icy German pitch in the 1950s” a line later. The honest version is somewhere around 1949 to 1950, reported as the split rather than resolved by picking a side. The use case inverts in the retelling as well. Every adidas source describes a football shoe built for frozen and slippery outdoor ground, and adidas’ own commerce copy has the indoor role arriving later, as the shoe “rose to popularity as an indoor football trainer over the following decades.” No adidas source credits an individual designer, so none is named here, and the 1965 date that circulates for the Samba turned up in no adidas, archival or newspaper source.

The founding line needed the same treatment. “Founded in Germany” is true and says nothing. Adolf Dassler registered Adolf Dassler adidas Sportschuhfabrik on August 18, 1949, in Herzogenaurach, at 49, with 47 employees.

What is actually on this shoe is more interesting than the description this page carried, which described a different one. The old copy had a leather upper with suede overlays around the toe, suede eyelet panels and a rubber midsole, which is a fair account of a standard Samba OG and not of this pair. adidas specs KH6893 as a woven jacquard textile upper carrying repeat Coca-Cola branding, with leather on the tongue and the sockliner, the Samba’s suede T-toe retained, serrated Three Stripes and a rubber outsole. Not gum. The gum reference on adidas’ page belongs to the white pair in the collection. The product photography backs the spec up. The outsole is black with a red heel, the Coca-Cola script is woven into the red ground of the upper rather than stamped on top, and a Coca-Cola logo sits on the black heel tab. adidas’ official colorway string is “None / Core Black / Cloud White,” merchandised as Multicolor, so anyone writing “Coke Red” as an official name is inventing it. Coca-Cola’s own store calls it the Red Samba OG, which is the closest thing to a sanctioned name for the color.

The concept is what this page left out entirely, and it is the best reason to care. adidas says the Samba in this collection “celebrates the spirit of bootleg design, drawing inspiration from street and football culture.” A company that litigates over three parallel stripes and a company holding one of the most defended wordmarks on earth agreed to make something built to look like a counterfeit of both. The campaign is called “Originals are the Real Thing,” a turn on Coke’s own line, and the film built around it follows characters waiting for a bus to the World Cup, Lamine Yamal among them. Two things are worth flagging as unsupported. No adidas source describes a bottle cap, a Coke disc or a Spencerian wordmark on this shoe, and the glass-bottle homage in the collection belongs to the Megaride F50. And several outlets frame this as adidas and Coca-Cola reuniting. No brand source confirms an earlier adidas and Coca-Cola footwear program, so that framing is left alone here.

$130, and the collection around it puts the number in context. The Coca-Cola run on adidas.com covers the white Samba OG at $110, this one at $130, a Superstar II at $130 and $120, the Adistar Control 5 and a Predator Sala at $140, the Megaride F50 at $190 and Adilette slides at $45, alongside Teamgeist 26 jerseys, mash-up kits, denim and a red airliner bag. There is an odd gap between what adidas merchandised and what adidas promoted. The press release names the Adistar Control 5, Predator Sala, Climacool 1 and Megaride F50, and never mentions the Samba or the Superstar, which are the two models the coverage actually went to.

Released June 6, 2026. Style KH6893, colorway “None / Core Black / Cloud White.” $130. Available at adidas, across the full Coca-Cola collection, and at the Coca-Cola Store. More on the silhouette in our Samba hub, the Samba OG in Magic Lime, and the rest of our adidas coverage.

Read next: The complete 2026 World Cup archive, every match, every goal, and the kit and boot each one was scored in.

Source: Socialstatuspgh

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The Sneakers Team

The Sneakers Team is the editorial desk behind becausesneakers, founded and edited by Nick Engvall. Nick has spent more than two decades in the sneaker industry. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, and his first book, Small Luxuries: Sneakers, arrives in October 2026 from Motorbooks. Release details on this site are checked against the brand's own product information before publication, and anything we cannot confirm is labelled rather than stated.

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