Nike opened the A’Two on Nike By You at noon Eastern on June 15, handing A’ja Wilson’s second signature shoe to anyone who wants to build their own pair. It went up without a press release, which is unusual for a signature launch of any kind, and there is no entry for it in Nike’s newsroom. The quiet arrival undersells what it is. Only one other women’s signature basketball line has ever reached the platform, and Sabrina Ionescu’s got there first.
The A’Two launched on May 2 at $145, announced through Nike’s newsroom on March 3, and it replaced a shoe that had already done the hard part. The A’One arrived in May 2025, and Nike never published a day for it, which is why the date in circulation varies. The Las Vegas Review-Journal covered a Tuesday drop on May 6 that sold out in minutes, with Wilson saying the shoe would return that Thursday at Nike stores. Hypebeast reported May 8. Both readings fit if the first drop was limited and the broad release followed. The A’Two changes more than a colorway. Nike moved from the A’One’s layered mesh to a molded synthetic leather upper built around Wilson’s pearl motif, added a forefoot Air Zoom unit the A’One did not have, put a shank through the midfoot for torsional control and wrapped the heel in an external molded counter. Cushlon 3.0 carried over from the first shoe because players liked it. Nike credits the design to Wilson and its basketball teams without naming a lead, which is a step back from the Nike A’One, where Ben Nethongkome was named publicly.
What Nike By You actually offers on this shoe is harder to pin down than it should be, because the builder sits behind a member sign-in and Nike has published no zone list. Nike’s own product copy names four capabilities: shimmery upper options, glow-in-the-dark outsoles, pearlized traction patterns and star-shaped personal ID. Anything more granular than that comes from outlets rather than Nike. Sneaker Bar Detroit read the forefoot embroidery, the pink TOP and TIER text on the retail pair, as replaceable with custom text or a Swoosh, and noted that Nike had not revealed the full menu. Complex described the same embroidery as customizable without saying it could be swapped out. Those are not the same claim, and Nike’s page never uses the words TOP or TIER, so treat the detail as reported rather than confirmed. Nike also sells two prebuilt By You versions at the same price, one credited to Wilson and one to Allisha Gray.
The commercial case for this is a number Nike has never had to explain away. The Sabrina 1 was the top-selling shoe on Nike By You, not the top-selling women’s shoe, the top seller full stop, reported by Nick DePaula and relayed by Sports Illustrated in July 2024. Four Sabrina models have had a By You build since. Extending the platform to a second women’s line is Nike acting on that, and it is a better signal of a signature line’s health than another colorway would be, because customization forces Nike to hold component inventory rather than finished pairs. Worth noting what is missing: Caitlin Clark’s collection was announced on September 14 with no By You option, so the women’s roster on the platform is exactly two lines deep. Wilson has earned hers. She is a four-time MVP, in 2020, 2022, 2024 and 2025, a three-time champion with the Las Vegas Aces and, in 2025, the only player in league history to take MVP, Defensive Player of the Year, Finals MVP and the scoring title in the same season.
The By You pair is $170 against $145 for the standard A’Two, a $25 premium. That is smaller than the platform’s usual markup on this category. The Sabrina 2 went from $130 to $160 and the Sabrina 4 goes from $135 to $165, both $30. At $170 the A’Two is still the most expensive By You basketball shoe in Nike’s featured lineup, above the Sabrina 4 and the Ja 4. Two notes for anyone price-checking the standard pair: the big kids’ version is $112, and Foot Locker lists the shoe as the Nike A’JA 2 at $150, which matches neither Nike’s name for it nor Nike’s price.
Live now, and Nike By You is the only place to get it. Style code IQ8271-900, $170, custom-made and delivered in four weeks or less, member sign-in required, at nike.com. The standard A’Two is $145 at Nike and at Hibbett, which carries seven colorways. More on the model in the A’Two hub and on A’ja Wilson, including the Hot Wheels pair she claimed for herself.
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Source: Sneaker Bar Detroit
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