The Second Jabbawockeez Suede Goes Red, and PUMA Breaks the Crew’s Name Into Three Lines

PUMA has a second Suede with the Jabbawockeez on its launch calendar for November 14, and this one is red. The first pair, a black and grey build, arrived earlier in the year and went out with an event on the Las Vegas Strip. What makes the follow-up worth stopping on is that of all the partners PUMA has handed the Suede to in 2026, this is the only one whose relationship to the shoe is a working relationship rather than a reference.

The Suede has been in PUMA’s line since 1968, and it started as a basketball shoe. It did not stay one. Through the late seventies and into the eighties the Suede was adopted by b-boys in New York, who wanted a flat, grippy, cheap shoe with a wide toe box that could take a spin on a flattened cardboard box and still look like something when you stood up. The shape has barely moved since, which is unusual for a sixties model that stayed in continuous production. The formstrip still runs from the laces to the heel, the rubber foxing still wraps the toe, and the outsole still carries the same repeated star tread PUMA has been molding for decades. That continuity is exactly why the Suede is PUMA’s most-collaborated silhouette. There is almost nothing on it to redesign, so a partner is forced to make a decision about color, material and nothing else, and the ones who try to do more usually end up fighting the shoe.

This version keeps almost all of that intact. PUMA lists the colorway as For All Time Red/PUMA Silver/PUMA White, and in the product photography the upper is red suede from toe to collar, interrupted only by a grey formstrip in a contrasting finish and a thin grey piping line that traces the collar down to the heel. A silver JBWKZ script sits above the formstrip on the lateral side. The tongue carries two silver labels, the PUMA box logo above and the crew’s name below it, broken across three lines as JABB, AWOC, KEEZ, which is the lockup the Jabbawockeez use on everything. The heel takes a grey patch carrying the crew’s mask. PUMA’s copy adds SOFTFOAM+ underfoot, and the retail box is red with the same three-line treatment on the side.

What is not on the shoe is the point. The outsole is the stock Suede tread with the PUMA wordmark in it, not a mask print. There is no all-over graphic, no cartoon face, no glow. For a crew that built an entire visual language out of covering faces, the restraint reads as deliberate rather than lazy. The mask is the one place the collaboration announces itself, and it is on the heel, which is the part of the shoe nobody sees while you are wearing it and everybody sees while you are dancing in front of them.

Set this next to the rest of PUMA’s Suede year and the difference is obvious. Nahmias crocheted the formstrip, le PÈRE split the toe and finished it like a bowling shoe, and the Suede Bloom threaded beads through the laces. Those are design exercises, and good ones. This is a shoe for people who are going to move in it, and the difference shows up in what got left alone rather than in what got added. The Jabbawockeez won the first season of America’s Best Dance Crew, have run a Las Vegas residency for years, and work without a named lead dancer, with the masks and gloves borrowed as a tribute from the Bay Area strutting crews who came before them. The anonymity is the premise rather than a gimmick, and it has held for more than twenty years. A crew that performs as a single unit in identical uniforms is a strange thing to build a signature shoe around, and PUMA’s answer was to make something a unit could actually wear.

PUMA lists it at $120, holding the same number as the first Jabbawockeez pair, which is still up on PUMA’s own site. That sits above the $90 the Suede Bloom asked and under the $130 le PÈRE commanded for a split-toe rebuild, which is about right for a collaboration that changes the color and the labels and leaves the pattern alone. PUMA has been pricing its Suede partnerships by how much construction work the partner did rather than by how famous the partner is, and on that scale this lands where it should.

The PUMA Suede Jabbawockeez releases November 14 at us.puma.com in For All Time Red/PUMA Silver/PUMA White, style number 410051_01, at $120. PUMA’s product page currently lists it as coming soon and carries no retailer list beyond its own store. The original black pair, style number 408747_01, is listed in stock at the same price. No other stockist has been confirmed.

Written by

The Sneakers Team

The Sneakers Team is the editorial desk behind becausesneakers, founded and edited by Nick Engvall. Nick has spent more than two decades in the sneaker industry. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, and his first book, Small Luxuries: Sneakers, arrives in October 2026 from Motorbooks. Release details on this site are checked against the brand's own product information before publication, and anything we cannot confirm is labelled rather than stated.

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