adidas Originals and Always Do What You Should Do come back October 28 with two Climacool 1 colorways, a comfort flip flop and a matching tracksuit. The London skate and surf label has built its reputation on details that only give themselves up close, and this collection runs almost entirely on that. Each tongue carries a bubble filled with sand. The vents glow in the dark. The side panel wears the founder’s handwriting. Almost none of it survives a feed thumbnail, which is either a problem or the whole point.
The Climacool 1 launched in 2002 as the first adidas running shoe built around ventilating the entire foot rather than cutting a mesh window into one panel. The upper and the midsole were both opened up with channels so air could move all the way around, which is where the 360-degree language came from, and the look that fell out of it was unlike anything else on a running wall at the time. Rows of open slats ran the length of the quarter and kept going through the forefoot. It aged into a cult lifestyle shoe and adidas has brought it back on and off ever since. What makes this particular moment strange is the name. For the past two years adidas has used Climacool to describe its 3D-printed laceless shoe, the one it has been openly building into a flagship, and this site carries five posts filed under that term with not one of them about the 2002 running shoe. The original is the shoe that earned the word, and it has spent two years being talked over by a newer thing wearing it.
ADWYSD built two pairs. One takes an entirely neoprene upper carrying a custom weather map graphic, and that one stays exclusive to the label’s own site and the adidas CONFIRMED app. The other, in Core Black, Ambient Sky and Cloud White, runs a mesh upper over a neoprene bootie. In the press images that pair reads almost solid black from a distance, with the slatted vent structure catching light across the forefoot and reflective three stripes laid over the top of it. A yellow oval Climacool tab sits at the heel. The sockliner carries the weather map in blue and teal, which means it is visible only when the shoe is off the foot. Gold script runs along the midsole edge. The outsole shows lime traction pods and a translucent window through the midfoot, over a gum-toned edge. Behind each tongue, embroidery reads Peace at Every Step and Always Do What You Should Do. The tongue bubble that would normally hold a Climacool logo is filled with sand instead. The heel branding is lenticular, the vents are semi-translucent and glow in the dark, and founder Nick Mason’s handwriting runs down the side panel.
Skate brands usually get handed silhouettes that already sell themselves. ADWYSD got one that does not, and the collection reads like a brand given room precisely because the commercial stakes are low. The result is more interesting than most of what lands on a Samba. A sand-filled bubble is an odd thing to put into production, and it only exists because somebody inside adidas agreed to tool it for a run this size. Whether a 2002 ventilation experiment can carry a 2026 lifestyle release is still open. The Climacool 1 has never had the moment the Samba, the Gazelle and the Handball Spezial have all had, and adidas has shown no real sign of pushing it as a franchise on its own. So this is a collaborator making the argument on the brand’s behalf, with a shoe most people under thirty have never seen on a shelf.
adidas has not announced a retail price for either pair. Feature lists the Core Black version at $200, which is one stockist rather than the brand, so that figure is worth treating as unconfirmed until adidas posts its own. For context, this site has recorded $220 for the Tyrrell Winston TW Climacool, $180 for the Climacool Futurecool and $130 for the Asphalt Samba. A $200 Climacool 1 would sit at the top end of what adidas has charged for collaborative Originals this year, and a long way under the $300 the Pharrell Adistar Jellyfish is asking next week.
The adidas Originals x Always Do What You Should Do collection launches October 28 through the adidas CONFIRMED app, adidas.com, alwaysdowhatyoushoulddo.com and select retailers. The weather map Climacool 1 is limited to ADWYSD’s own site and CONFIRMED. The Core Black, Ambient Sky and Cloud White pair carries style code KH7541 and is listed at $200 at Feature, where it is currently running as a draw. adidas itself has published neither a price nor a style code for either colorway.
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