The Speedcat Picks Up Anti Social Social Club, PUMA’s Fourth Collaborator on the Shoe Since September

PUMA has the Anti Social Social Club Speedcat dated November 20 in two colorways, a hot pink the brand calls Ravish and a Strong Gray, both over the same black carbon-weave heel wrap. It is a motorsport shoe wearing the logo of a label that mostly sells hoodies, which would be the headline if it were not the fourth outside name PUMA has put on this silhouette since the middle of September. The shoe itself is better than that framing suggests.

The Speedcat came out of motorsport. It is a racing flat, built low and narrow with a thin sole so a driver can feel a pedal through it, and the shape has barely moved in a quarter century. Its second life has been considerably larger than its first. PUMA now runs a dedicated Speedcat page carrying the OG in more than a dozen colorways plus a women’s run alongside it, a Ballet version that swaps the racing last for something closer to a flat, and a Wedge that puts the same toe box on a lift. That is the behavior of a brand treating one silhouette as infrastructure. The Speedcat has quietly taken over the job the Suede used to do here, which is to be recognizable enough that a collaborator can change the materials and the colors and still have the result read as theirs rather than as a PUMA with a guest logo on it. It also sits on the right side of the low-profile swing that has run through the last two years of footwear, which is the part PUMA could not have engineered and has been happy to ride.

Anti Social Social Club gets the carbon reference rather than the racing one. The upper is pink suede across the toe and quarter, with a silver cat embroidered low on the toe and a silver PUMA wordmark above the formstrip, and the entire heel and midfoot are wrapped in a black woven panel with a carbon-fiber texture, edged in a thin pink line that runs forward into the formstrip. The tongue is black mesh carrying the ASSC lockup in pink and blue. A metal swivel clip hangs off the lacing with a black webbing tag printed Anti Social Social Club down its length, and a spare set of charcoal rope laces ships in the box, which is a gradient graphic affair rather than PUMA’s usual red. The gray pair runs the same build with a yellow line replacing the pink and a yellow cat on the outsole.

The interesting part is what this says about both sides. Anti Social Social Club was founded in Los Angeles in 2015 by Andrew Buenaflor, who went by Neek Lurk and had been a social media marketing manager at Stussy, and the brand spent its first years as a graphics operation whose most famous running joke was about its own shipping delays. It is now owned by the brand-licensing group Marquee Brands and the founder is long gone from it. A label in that position needs a product category with a reason to exist, and PUMA needs collaborators who bring an audience without asking it to redesign anything. Jil Sander reached into a shared archive and came out with a leather reissue. Rosé has been handed four of these. Daniëlle Cathari got one in burgundy leather. This is the version of that arrangement where the collaborator brings a logo and a color and the shoe does the rest, and the carbon weave is the one place where somebody made an argument.

Retail is $120. That is PUMA’s standard collaboration number on this shoe, the same figure Rosé’s second Speedcat collection carried in October, and it sits at the bottom of a range whose top end is the $430 Jil Sander leather reissue. The spread is the whole strategy in two numbers. PUMA will put the Speedcat under a luxury house at a luxury price and under a streetwear logo at a price a teenager can clear, and both of them are the same shoe underneath. Nothing about the ASSC execution asks for a premium, and the brand has not tried to charge one. For reference, the Speedcat Wedge and the inline leather pairs have been running between those two poles all autumn, so the collaboration sits at the floor rather than above the line.

The PUMA x ASSC Speedcat Leather releases November 20 in Ravish and PUMA Black, article 409657-01, and in Strong Gray and PUMA Black, article 409657-02. Both are $120 and both are listed for pre-order now on PUMA’s own site, with availability dated to midnight Eastern on release day. No retailer list beyond PUMA has been announced. No outlet carried the pair when this was written, and no press release has gone out through PUMA’s media hub, so the product page is currently the only record of it anywhere.

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The Sneakers Team

The Sneakers Team is the editorial desk behind becausesneakers, founded and edited by Nick Engvall. Nick has spent more than two decades in the sneaker industry. He built the original Eastbay Blog, led the first dedicated sneaker team at Complex, ran the first UGC and seeding programs at Finish Line, was employee number nine at StockX, and served as Senior Director at Stadium Goods. He hosts the Sneaker History podcast, and his first book, Small Luxuries: Sneakers, arrives in October 2026 from Motorbooks. Release details on this site are checked against the brand's own product information before publication, and anything we cannot confirm is labelled rather than stated.

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